How generative AI Is shaping the future of marketing

Cinthia B. Satornino, Thomas Davenport, Abhijit Guha, Dhruv Grewal

Research output: Contribution to journal › Article › peer-review

Original language	English
Journal	Journal of the Academy of Marketing Science
Publication status	Acceptance date - 11 Oct 2024

Cite this

@article{23ac499104364f2a91fc253378a614a0,

title = "How generative AI Is shaping the future of marketing",

author = "Satornino, {Cinthia B.} and Thomas Davenport and Abhijit Guha and Dhruv Grewal",

year = "2024",

month = oct,

day = "11",

language = "English",

journal = "Journal of the Academy of Marketing Science",

issn = "0092-0703",

publisher = "Springer New York",

}