Fingerprint
Dive into the research topics of 'How effective is creativity? Emotive content in TV advertising does not increase attention'. Together they form a unique fingerprint.- Sort by
- Weight
- Alphabetically
How effective is creativity? Emotive content in TV advertising does not increase attention
Robert G. Heath, Agnes C. Nairn, Paul A. Bottomley
Research output: Contribution to journal › Article › peer-review
9
Citations
(SciVal)