How does organizational identification form? A consumer behavior perspective

Melea Press, Eric J. Arnould

Research output: Contribution to journalArticlepeer-review

61 Citations (Scopus)
Original languageEnglish
Pages (from-to)650-666
Number of pages17
JournalJournal of Consumer Research
Volume38
Issue number4
Early online date10 May 2011
DOIs
Publication statusPublished - Dec 2011

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