How does organizational identification form? A consumer behavior perspective

Melea Press; Eric J. Arnould

doi:10.1086/660699

How does organizational identification form? A consumer behavior perspective

Melea Press, Eric J. Arnould

Management

Research output: Contribution to journal › Article › peer-review

82 Citations (SciVal)

Original language	English
Pages (from-to)	650-666
Number of pages	17
Journal	Journal of Consumer Research
Volume	38
Issue number	4
Early online date	10 May 2011
DOIs	https://doi.org/10.1086/660699
Publication status	Published - Dec 2011

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How does organizational identification form? A consumer behavior perspective

UN SDGs

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