How do brand love and brand equity differ in predicting consumer behavioural outcomes? A cross-cultural study in the FMCG industry

Lia Zarantonello

Research output: Contribution to conferencePaper

Original languageEnglish
Publication statusPublished - 2015
Event14th International Conference on Research in Advertising (ICORIA) - London, UK United Kingdom
Duration: 2 Jul 20154 Jul 2015

Conference

Conference14th International Conference on Research in Advertising (ICORIA)
CountryUK United Kingdom
CityLondon
Period2/07/154/07/15

Cite this

Zarantonello, L. (2015). How do brand love and brand equity differ in predicting consumer behavioural outcomes? A cross-cultural study in the FMCG industry. Paper presented at 14th International Conference on Research in Advertising (ICORIA), London, UK United Kingdom.