How do brand love and brand equity differ in predicting consumer behavioural outcomes? A cross-cultural study in the FMCG industry

Lia Zarantonello

Research output: Contribution to conference › Paper › peer-review

Original language	English
Publication status	Published - 2015
Event	14th International Conference on Research in Advertising (ICORIA) - London, UK United Kingdom Duration: 2 Jul 2015 → 4 Jul 2015

Conference	14th International Conference on Research in Advertising (ICORIA)
Country/Territory	UK United Kingdom
City	London
Period	2/07/15 → 4/07/15

Cite this

@conference{28c7fa7fe8e2441cb6337056756d69d9,

title = "How do brand love and brand equity differ in predicting consumer behavioural outcomes? A cross-cultural study in the FMCG industry",

author = "Lia Zarantonello",

year = "2015",

language = "English",

note = "14th International Conference on Research in Advertising (ICORIA) ; Conference date: 02-07-2015 Through 04-07-2015",

}