How Brands Craft National Identity

Michael Beverland, Giana Eckhardt, Sean Sands, Avi Shankar

Research output: Contribution to journal › Article › peer-review

2 Citations (SciVal)

22 Downloads (Pure)

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- Last Name(descending)

Avi Shankar
- A.Shankarbath.acuk
- Management - Professor
- Institute for Policy Research (IPR)
- Marketing, Business & Society
- Centre for Business, Organisations and Society (CBOS)
- Centre for Qualitative Research - Professor
Person: Research & Teaching