Heuristics in energy judgement tasks

Karlijn L. van den Broek, Ian Walker

Research output: Contribution to journalArticle

2 Citations (Scopus)

Abstract

To save energy effectively, householders need to be aware of the energy consumption in their homes, in particular the energy use of their household appliances. People's perception of the energy use of their appliances has been found to be influenced by the use of heuristics (simple rules for making quick decisions), yet these heuristics have received little research attention. Three studies investigated the use of these energy judgement heuristics using mixed methods. Findings show that 1) participants used as many as twenty-four different heuristics in an energy judgement task – an order of magnitude more than identified in existing literature; 2) participants are aware they use the heuristics, but awareness varies per heuristic; 3) the use of these heuristics can be changed and this in turn can improve energy literacy. These studies demonstrate for the first time that the energy judgement process is much more complex than previously thought and provides a promising starting point for future research to uncover opportunities to improve energy literacy.

LanguageEnglish
Pages95-104
Number of pages10
JournalJournal of Environmental Psychology
Volume62
Early online date26 Feb 2019
DOIs
StatusPublished - 1 Apr 2019

Keywords

  • Decision-making
  • Energy conservation
  • Energy judgement
  • Energy literacy
  • Heuristics
  • Mental models

ASJC Scopus subject areas

  • Social Psychology
  • Applied Psychology

Cite this

Heuristics in energy judgement tasks. / van den Broek, Karlijn L.; Walker, Ian.

In: Journal of Environmental Psychology, Vol. 62, 01.04.2019, p. 95-104.

Research output: Contribution to journalArticle

van den Broek, Karlijn L. ; Walker, Ian. / Heuristics in energy judgement tasks. In: Journal of Environmental Psychology. 2019 ; Vol. 62. pp. 95-104.
@article{f8f6fb2118ff4e40ac0a4b03264c1bda,
title = "Heuristics in energy judgement tasks",
abstract = "To save energy effectively, householders need to be aware of the energy consumption in their homes, in particular the energy use of their household appliances. People's perception of the energy use of their appliances has been found to be influenced by the use of heuristics (simple rules for making quick decisions), yet these heuristics have received little research attention. Three studies investigated the use of these energy judgement heuristics using mixed methods. Findings show that 1) participants used as many as twenty-four different heuristics in an energy judgement task – an order of magnitude more than identified in existing literature; 2) participants are aware they use the heuristics, but awareness varies per heuristic; 3) the use of these heuristics can be changed and this in turn can improve energy literacy. These studies demonstrate for the first time that the energy judgement process is much more complex than previously thought and provides a promising starting point for future research to uncover opportunities to improve energy literacy.",
keywords = "Decision-making, Energy conservation, Energy judgement, Energy literacy, Heuristics, Mental models",
author = "{van den Broek}, {Karlijn L.} and Ian Walker",
year = "2019",
month = "4",
day = "1",
doi = "10.1016/j.jenvp.2019.02.008",
language = "English",
volume = "62",
pages = "95--104",
journal = "Journal of Environmental Psychology",
issn = "0272-4944",
publisher = "Elsevier Academic Press Inc",

}

TY - JOUR

T1 - Heuristics in energy judgement tasks

AU - van den Broek, Karlijn L.

AU - Walker, Ian

PY - 2019/4/1

Y1 - 2019/4/1

N2 - To save energy effectively, householders need to be aware of the energy consumption in their homes, in particular the energy use of their household appliances. People's perception of the energy use of their appliances has been found to be influenced by the use of heuristics (simple rules for making quick decisions), yet these heuristics have received little research attention. Three studies investigated the use of these energy judgement heuristics using mixed methods. Findings show that 1) participants used as many as twenty-four different heuristics in an energy judgement task – an order of magnitude more than identified in existing literature; 2) participants are aware they use the heuristics, but awareness varies per heuristic; 3) the use of these heuristics can be changed and this in turn can improve energy literacy. These studies demonstrate for the first time that the energy judgement process is much more complex than previously thought and provides a promising starting point for future research to uncover opportunities to improve energy literacy.

AB - To save energy effectively, householders need to be aware of the energy consumption in their homes, in particular the energy use of their household appliances. People's perception of the energy use of their appliances has been found to be influenced by the use of heuristics (simple rules for making quick decisions), yet these heuristics have received little research attention. Three studies investigated the use of these energy judgement heuristics using mixed methods. Findings show that 1) participants used as many as twenty-four different heuristics in an energy judgement task – an order of magnitude more than identified in existing literature; 2) participants are aware they use the heuristics, but awareness varies per heuristic; 3) the use of these heuristics can be changed and this in turn can improve energy literacy. These studies demonstrate for the first time that the energy judgement process is much more complex than previously thought and provides a promising starting point for future research to uncover opportunities to improve energy literacy.

KW - Decision-making

KW - Energy conservation

KW - Energy judgement

KW - Energy literacy

KW - Heuristics

KW - Mental models

UR - http://www.scopus.com/inward/record.url?scp=85062392992&partnerID=8YFLogxK

U2 - 10.1016/j.jenvp.2019.02.008

DO - 10.1016/j.jenvp.2019.02.008

M3 - Article

VL - 62

SP - 95

EP - 104

JO - Journal of Environmental Psychology

T2 - Journal of Environmental Psychology

JF - Journal of Environmental Psychology

SN - 0272-4944

ER -