Heaven knows I'm miserable now

Avi Shankar, Julie Whittaker, James A. Fitchett

Research output: Contribution to journal › Article › peer-review

80 Citations (SciVal)

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@article{728ccb5a257846a4bc4c434489e45f87,

title = "Heaven knows I'm miserable now",

author = "Avi Shankar and Julie Whittaker and Fitchett, \{James A.\}",

year = "2006",

doi = "10.1177/1470593106069933",

language = "English",

volume = "6",

pages = "485--505",

journal = "Marketing Theory",

publisher = "SAGE Publications Ltd",

number = "4",

}

TY - JOUR

T1 - Heaven knows I'm miserable now

AU - Shankar, Avi

AU - Whittaker, Julie

AU - Fitchett, James A.

PY - 2006

Y1 - 2006

UR - http://dx.doi.org/10.1177/1470593106069933

UR - https://www.scopus.com/pages/publications/84990330013

U2 - 10.1177/1470593106069933

DO - 10.1177/1470593106069933

M3 - Article

VL - 6

SP - 485

EP - 505

JO - Marketing Theory

JF - Marketing Theory

IS - 4

ER -