Heart, Mind and Body: #NoMorePage3 and the Replenishment of Emotional Energy

Lauren McCarthy, Sarah Glozer

Research output: Contribution to journalArticlepeer-review

21 Citations (SciVal)
26 Downloads (Pure)


Emotional energy is key to disruptive institutional work, but we still know little about what it is, and importantly, how it is re-fuelled. This empirical paper presents an in-depth case study of ‘No More Page 3’ (#NMP3), an Internet-based feminist organisation which fought for the removal of sexualised images of women from a UK newspaper. Facing online misogyny, actors engage in ‘emotional energy replenishment’ to sustain this disruptive institutional work amidst emotional highs and lows. We introduce ‘affective embodiment’ – the corporeal and emotional experiences of the institution – as providing emotional energy in relation to disruptive institutional work. Affective embodiment is surfaced through alignment or misalignment with others’ embodied experiences, and this mediates how actors replenish emotional energy. Alignment with other’s embodied experiences, often connected to online abuse, means emotional energy is replenished through ‘affective solidarity’ (movement towards the collective). Misalignment, surfaced through tensions within the movement, means actors seek replenishment through ‘sensory retreat’ (movement away from the collective). This study contributes to theorisation on institutional work and emotional energy by re-centring the importance of the body alongside emotions, as well as offering important lessons for online organising.
Original languageEnglish
Pages (from-to)369-394
Number of pages26
JournalOrganization Studies
Issue number3
Early online date11 Feb 2021
Publication statusPublished - 1 Mar 2022

Bibliographical note

Funding Information:
We would like to extend our sincere thanks to the supportive reviewers and Charlene Zietsma as our Handling Editor throughout the review process – their suggestions have enriched our article immensely. Thanks also to Glen Whelan, Russ Vince, Andy Crane, Jeremy Moon, Kate Grosser and other friendly readers along the way. The article benefitted from presentation at the Academy of Management (Social Issues in Management), ETHOS and the R:ETRO seminar series, among others. Thank you to all attendees’ time and suggestions. Finally, this article is dedicated to all feminist activists fighting for a better world, and trying to keep their emotional energy high during trying times. The author(s) received no financial support for the research, authorship, and/or publication of this article.


  • embodiment
  • emotional energy
  • emotions
  • feminism
  • institutional work
  • social media

ASJC Scopus subject areas

  • Strategy and Management
  • Organizational Behavior and Human Resource Management
  • Management of Technology and Innovation


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