Heard but not seen: A teenage centric approach to music consumption research

P. Nuttall, J. Tinson

Research output: Contribution to journalArticle

Abstract

There are significant problems with published work on youth and music which principally involve methodological approach and data collection. This paper seeks to explore and develop the concept of teenagers designing their own questions, collecting their own data and interpreting their findings to contribute to an understanding of adolescent music consumption. Findings indicate that using a teenage centric approach generates insight into actual behaviour of respondents thus reducing social desirability issues and that the teenage interviewers were able to distinguish differing responses from friends and members of their friendship group.
Original languageEnglish
Pages (from-to)401-408
Number of pages8
JournalAdvances in Consumer Research
Volume35
Issue number1
Publication statusPublished - 2008

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