Original language | English |
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Pages (from-to) | 501-516 |
Number of pages | 16 |
Journal | Journal of Marketing Management |
Volume | 18 |
Issue number | 5-6 |
DOIs | |
Publication status | Published - 2002 |
Having, being and consumption
Avi Shankar, James A. Fitchett
Research output: Contribution to journal › Article