Håller lojalitetsprogrammen vad de var?: ett lojalitetsprogram i en svensk livsmedelsbutik

Håller lojalitetsprogrammen vad de var? ett lojalitetsprogram i en svensk livsmedelsbutik

Translated title of the contribution: Do loyalty programmes live up to their promises?: a loyalty programme in a Swedish grocery store

Research output: Chapter or section in a book/report/conference proceeding › Book chapter

Translated title of the contribution	Do loyalty programmes live up to their promises?: a loyalty programme in a Swedish grocery store
Original language	Other
Title of host publication	I huvudet på kunden
Editors	Magnus Söderlund
Publisher	Liber Förlag
Chapter	3
Number of pages	21
ISBN (Print)	9789147061150
Publication status	Published - 1 Sept 2000

@inbook{1684da739b3a4823a54abf20f23fc6ff,

title = "H{\aa}ller lojalitetsprogrammen vad de var?: ett lojalitetsprogram i en svensk livsmedelsbutik",

author = "Jens Nordf{\"a}lt",

year = "2000",

month = sep,

day = "1",

language = "Other",

isbn = "9789147061150",

editor = "Magnus S{\"o}derlund",

booktitle = "I huvudet p{\aa} kunden",

publisher = "Liber F{\"o}rlag",

address = "Sweden",

}