Abstract
The unfortunate set of circumstances surrounding the loss of both Lion Air Flight 610 and Ethiopian Airlines Flight 302 led to the immediate grounding of the advertised ‘incredibly fuel-efficient’ Boeing 737-MAX. The side-effects of the decision to ground such flights led to delays and cancellation of orders. Companies with entire Boeing fleets and a heavy reliance on the proposed cost-savings in an ultra-competitive industry thereby made their shareholders aware that identified future revenue generation was now on hold indefinitely. Results indicate that investors identified this reliance, but also, the subsequent negative polarity and subjectivity of social media response is found to have significantly influenced the share price of airlines with no fleet diversification, and subsequently, no reputational diversification.
Original language | English |
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Article number | 109657 |
Journal | Economics Letters |
Volume | 198 |
Early online date | 12 Nov 2020 |
DOIs | |
Publication status | Published - 31 Jan 2021 |
Bibliographical note
Publisher Copyright:© 2020 Elsevier B.V.
Copyright:
Copyright 2020 Elsevier B.V., All rights reserved.
Keywords
- 737-MAX
- Aviation disaster
- Boeing
- Financial crisis
- Sentiment
ASJC Scopus subject areas
- Finance
- Economics and Econometrics