@inbook{949770b300214e03aee0f6e03aa6df89,
title = "Green marketing and green consumers: exploring the myths",
author = "John Connolly and Pierre McDonagh and Michael Polonsky and Andrea Prothero",
year = "2007",
month = mar,
day = "27",
doi = "10.4337/9781847203052.00025",
language = "English",
isbn = "9781840646870",
series = "Elgar Original Reference",
publisher = "Edward Elgar Publishing Ltd",
pages = "251--268",
editor = "Marinova, \{D. \} and Annandale, \{D. \} and Phillimore, \{J. \}",
booktitle = "International Handbook on Environmental Technology Management",
address = "UK United Kingdom",
}