Green marketing and green consumers: exploring the myths

John Connolly, Pierre McDonagh, Michael Polonsky, Andrea Prothero

Research output: Chapter in Book/Report/Conference proceedingChapter

7 Citations (Scopus)
Original languageEnglish
Title of host publicationInternational Handbook on Environmental Technology Management
EditorsD. Marinova, D. Annandale, J. Phillimore
Place of PublicationChelteham, U. K.
PublisherEdward Elgar Publishing Ltd
Pages251-268
ISBN (Electronic)9781847203052
ISBN (Print)9781840646870
DOIs
Publication statusPublished - 27 Mar 2007

Publication series

NameElgar Original Reference

Cite this

Connolly, J., McDonagh, P., Polonsky, M., & Prothero, A. (2007). Green marketing and green consumers: exploring the myths. In D. Marinova, D. Annandale, & J. Phillimore (Eds.), International Handbook on Environmental Technology Management (pp. 251-268). (Elgar Original Reference). Edward Elgar Publishing Ltd. https://doi.org/10.4337/9781847203052.00025