Green marketing and green consumers: exploring the myths

John Connolly, Pierre McDonagh, Michael Polonsky, Andrea Prothero

Research output: Chapter or section in a book/report/conference proceedingChapter or section

8 Citations (SciVal)
Original languageEnglish
Title of host publicationInternational Handbook on Environmental Technology Management
EditorsD. Marinova, D. Annandale, J. Phillimore
Place of PublicationChelteham, U. K.
PublisherEdward Elgar Publishing Ltd
ISBN (Electronic)9781847203052
ISBN (Print)9781840646870
Publication statusPublished - 27 Mar 2007

Publication series

NameElgar Original Reference

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