Green marketing and green consumers: exploring the myths

John Connolly, Pierre McDonagh, Michael Polonsky, Andrea Prothero

Research output: Chapter in Book/Report/Conference proceedingChapter

7 Citations (Scopus)
Original languageEnglish
Title of host publicationInternational Handbook on Environmental Technology Management
EditorsD. Marinova, D. Annandale, J. Phillimore
Place of PublicationChelteham, U. K.
PublisherEdward Elgar Publishing Ltd
Pages251-268
ISBN (Electronic)9781847203052
ISBN (Print)9781840646870
DOIs
Publication statusPublished - 27 Mar 2007

Publication series

NameElgar Original Reference

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