Global consumer culture

E. Arnould, J. Sheth, N. Malhotra

Research output: Chapter or section in a book/report/conference proceeding › Book chapter

Original language	English
Title of host publication	Wiley International Encyclopedia of Marketing
Editors	D. Bello, D. Griffiths
Place of Publication	London, U. K.
Publisher	Wiley-Blackwell
ISBN (Print)	9781405161787
Publication status	Published - 2010

Cite this

@inbook{14c2783780294f708e1e864817e32e69,

title = "Global consumer culture",

author = "E. Arnould and J. Sheth and N. Malhotra",

year = "2010",

language = "English",

isbn = "9781405161787",

editor = "D. Bello and D. Griffiths",

booktitle = "Wiley International Encyclopedia of Marketing",

publisher = "Wiley-Blackwell",

address = "USA United States",

}