Global consumer culture

E. Arnould, J. Sheth, N. Malhotra

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationWiley International Encyclopedia of Marketing
EditorsD. Bello, D. Griffiths
Place of PublicationLondon, U. K.
PublisherWiley-Blackwell
ISBN (Print)9781405161787
Publication statusPublished - 2010

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