Original language | English |
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Title of host publication | Wiley International Encyclopedia of Marketing |
Editors | D. Bello, D. Griffiths |
Place of Publication | London, U. K. |
Publisher | Wiley-Blackwell |
ISBN (Print) | 9781405161787 |
Publication status | Published - 2010 |
Global consumer culture
E. Arnould, J. Sheth, N. Malhotra
Research output: Chapter or section in a book/report/conference proceeding › Book chapter