Global consumer culture

E. Arnould, J. Sheth, N. Malhotra

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationWiley International Encyclopedia of Marketing
EditorsD. Bello, D. Griffiths
Place of PublicationLondon, U. K.
ISBN (Print)9781405161787
Publication statusPublished - 2010

Cite this

Arnould, E., Sheth, J., & Malhotra, N. (2010). Global consumer culture. In D. Bello, & D. Griffiths (Eds.), Wiley International Encyclopedia of Marketing Wiley-Blackwell.