Generative AI: Delivering on the Promises and Understanding the Perils

Dhruv Grewal; Shintaro Okazaki; Abhijit Guha; Yuping Liu-Thompkins

doi:10.1177/07439156251338200

Generative AI: Delivering on the Promises and Understanding the Perils

Dhruv Grewal
, Shintaro Okazaki
, Abhijit Guha
, Yuping Liu-Thompkins

Babson College
Toyota Chair in E-Commerce and Electronic Business and Professor of Marketing
Tecnológico de Monterrey
King’s College London
Florida Atlantic University
Old Dominion University

Research output: Contribution to journal › Editorial › peer-review

5 Citations (SciVal)

Abstract

Given the growing use and implications of generative AI (GenAI), this special issue seeks to offer new, pertinent insights related to how individuals and firms can and should address it, as well as which types of policies and regulations are necessary to ensure its promise is not overcome by its perils. In addition to introducing the nine contributions that make up this special issue, this editorial proposes a framework for understanding the promises and perils of GenAI. It also summarizes key considerations and demands that drive GenAI use, policy makers’ regulatory efforts, and avenues for research that address these societally critical questions and applications.

Original language	English
Pages (from-to)	299-308
Number of pages	10
Journal	Journal of Public Policy and Marketing
Volume	44
Issue number	3
Early online date	9 Jun 2025
DOIs	https://doi.org/10.1177/07439156251338200
Publication status	Published - 31 Jul 2025

Bibliographical note

Publisher Copyright:
© American Marketing Association 2025.

Keywords

artificial intelligence
generative AI
societal issues

ASJC Scopus subject areas

Business and International Management
Economics and Econometrics
Marketing

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10.1177/07439156251338200

Cite this

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AU - Liu-Thompkins, Yuping

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Generative AI: Delivering on the Promises and Understanding the Perils

Abstract

Bibliographical note

Keywords

ASJC Scopus subject areas

Access to Document

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