Gendered bodies: Representations of femininity and masculinity in advertising practices

Lorna Stevens; Jacob Ostberg

Gendered bodies: Representations of femininity and masculinity in advertising practices

Stockholm University

Research output: Chapter or section in a book/report/conference proceeding › Book chapter

8 Citations (SciVal)

Original language	English
Title of host publication	Marketing Management
Subtitle of host publication	A Cultural Perspective: Second Edition
Publisher	Taylor and Francis
Pages	359-373
Number of pages	15
ISBN (Electronic)	9780203710807
ISBN (Print)	9781138561403
Publication status	Published - 17 Jun 2020

Keywords

Advertising
Body representation
Femininity
Gender
Masculinity

ASJC Scopus subject areas

Economics, Econometrics and Finance(all)
General Business,Management and Accounting

Cite this

@inbook{374f3f8dd42046ea864d761f73e6fc17,

title = "Gendered bodies: Representations of femininity and masculinity in advertising practices",

keywords = "Advertising, Body representation, Femininity, Gender, Masculinity",

author = "Lorna Stevens and Jacob Ostberg",

year = "2020",

month = jun,

day = "17",

language = "English",

isbn = "9781138561403",

pages = "359--373",

booktitle = "Marketing Management",

publisher = "Taylor and Francis",

address = "UK United Kingdom",

}

TY - CHAP

T1 - Gendered bodies

T2 - Representations of femininity and masculinity in advertising practices

AU - Stevens, Lorna

AU - Ostberg, Jacob

PY - 2020/6/17

Y1 - 2020/6/17

KW - Advertising

KW - Body representation

KW - Femininity

KW - Gender

KW - Masculinity

UR - http://www.scopus.com/inward/record.url?scp=85122389335&partnerID=8YFLogxK

M3 - Book chapter

AN - SCOPUS:85122389335

SN - 9781138561403

SP - 359

EP - 373

BT - Marketing Management

PB - Taylor and Francis

ER -

Gendered bodies: Representations of femininity and masculinity in advertising practices

Keywords

ASJC Scopus subject areas

Other files and links

Cite this