Gendered bodies: Representations of femininity and masculinity in advertising practices

Lorna Stevens, Jacob Ostberg

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationMarketing Management
Subtitle of host publicationA Cultural Perspective: Second Edition
PublisherTaylor and Francis
Pages359-373
Number of pages15
ISBN (Electronic)9780203710807
ISBN (Print)9781138561403
Publication statusPublished - 17 Jun 2020

Keywords

  • Advertising
  • Body representation
  • Femininity
  • Gender
  • Masculinity

ASJC Scopus subject areas

  • Economics, Econometrics and Finance(all)
  • Business, Management and Accounting(all)

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