Gendered bodies: Representations of femininity and masculinity in advertising practices

Lorna Stevens; Jacob Ostberg

Gendered bodies: Representations of femininity and masculinity in advertising practices

Stockholm University

Research output: Chapter or section in a book/report/conference proceeding › Chapter or section

2 Citations (SciVal)

Original language	English
Title of host publication	Marketing Management
Subtitle of host publication	A Cultural Perspective: Second Edition
Publisher	Taylor and Francis
Pages	359-373
Number of pages	15
ISBN (Electronic)	9780203710807
ISBN (Print)	9781138561403
Publication status	Published - 17 Jun 2020

Keywords

Advertising
Body representation
Femininity
Gender
Masculinity

ASJC Scopus subject areas

Economics, Econometrics and Finance(all)
General Business,Management and Accounting

Cite this

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title = "Gendered bodies: Representations of femininity and masculinity in advertising practices",

keywords = "Advertising, Body representation, Femininity, Gender, Masculinity",

author = "Lorna Stevens and Jacob Ostberg",

year = "2020",

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isbn = "9781138561403",

pages = "359--373",

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TY - CHAP

T1 - Gendered bodies

T2 - Representations of femininity and masculinity in advertising practices

AU - Stevens, Lorna

AU - Ostberg, Jacob

PY - 2020/6/17

Y1 - 2020/6/17

KW - Advertising

KW - Body representation

KW - Femininity

KW - Gender

KW - Masculinity

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SP - 359

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BT - Marketing Management

PB - Taylor and Francis

ER -

Gendered bodies: Representations of femininity and masculinity in advertising practices

Keywords

ASJC Scopus subject areas

Other files and links

Cite this