Gaining access to Vietnam's cigarette market: British American Tobacco's strategy to enter 'a huge market which will become enormous'

K. Lee, H. V. Kinh, R. MacKenzie, A. B. Gilmore, N. T. Minh, J. Collin

Research output: Contribution to journalArticle

17 Citations (Scopus)

Abstract

British American Tobacco (BAT) has made concerted efforts since the late 1980s to establish a major presence in Vietnam, among the world's 10 fastest growing tobacco markets. Until 2000, Vietnam's tight regulation of the industry has been largely driven by trade and investment policy, resulting in a stronger domestic industry but increased production and consumption of tobacco products. BAT gained market access, and achieved a dominant market share among TTCs, through leaf development, licensed manufacturing, and the contraband trade. With impending trade liberalization in Vietnam, the company is now well placed to further expand sales. The ambitious National Tobacco Control Policy, adopted in 2000, signals a shift in political priority towards the protection of public health. Effective implementation and enforcement of its comprehensive measures will depend on the public health community's ability to draw support from regional and global experience, notably the Framework Convention on Tobacco Control (FCTC).

Original languageEnglish
Pages (from-to)1-25
Number of pages25
JournalGlobal Public Health
Volume3
Issue number1
Early online date17 Jan 2008
DOIs
Publication statusPublished - 2008

Keywords

  • Tobacco control
  • Vietnam

ASJC Scopus subject areas

  • Public Health, Environmental and Occupational Health

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