From Monologue to Dialogue: Mapping Dialogical Traditions within Co-Creation and CSR

Sarah Glozer

From Monologue to Dialogue: Mapping Dialogical Traditions within Co-Creation and CSR

Research output: Contribution to conference › Paper › peer-review

Abstract

Dialogue is presented as a key feature of co-creation theory within Prahalad and
Ramaswamy’s (2004) dominant conceptualisation. Limited theoretical exploration of dialogue has, however, eschewed empirical understanding and resulted in a functionalist conceptualisation of corporate-consumer interaction prevailing. Within Corporate Social Responsibility (CSR) research, alternative perspectives of dialogue are offered, increasingly adopting social constructionist ontologies. This conceptual paper enhances understanding of dialogical interaction in co-creation theory by exploring and expanding upon Deetz and
Simpson’s (2004) three traditions of dialogue (liberal humanist, critical hermeneutic and postmodern). It maps dialogical traditions against Gond and Matten’s (2007) pluralistic framework of CSR research to provide a heuristic against which future empirical studies can be conceptually grounded.

Original language	English
Pages	1-36
Number of pages	36
Publication status	Published - 13 Sept 2012
Event	Corporate Responsibility Research Conference (CRRC), Bordeaux, France - Kedge, Bordeaux, France Duration: 1 Sept 2012 → 3 Sept 2012

Conference

Conference	Corporate Responsibility Research Conference (CRRC), Bordeaux, France
Country/Territory	France
City	Bordeaux
Period	1/09/12 → 3/09/12

Bibliographical note

The paper was written under Sarah's former name, Sarah Singleton.

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

Access to Document

https://www.crrconference.org/previous-conferences/Licence: Unspecified

Cite this

@conference{a532c405db274c279089ff0c7835ddff,

title = "From Monologue to Dialogue: Mapping Dialogical Traditions within Co-Creation and CSR",

abstract = "Dialogue is presented as a key feature of co-creation theory within Prahalad andRamaswamy{\textquoteright}s (2004) dominant conceptualisation. Limited theoretical exploration of dialogue has, however, eschewed empirical understanding and resulted in a functionalist conceptualisation of corporate-consumer interaction prevailing. Within Corporate Social Responsibility (CSR) research, alternative perspectives of dialogue are offered, increasingly adopting social constructionist ontologies. This conceptual paper enhances understanding of dialogical interaction in co-creation theory by exploring and expanding upon Deetz andSimpson{\textquoteright}s (2004) three traditions of dialogue (liberal humanist, critical hermeneutic and postmodern). It maps dialogical traditions against Gond and Matten{\textquoteright}s (2007) pluralistic framework of CSR research to provide a heuristic against which future empirical studies can be conceptually grounded. ",

author = "Sarah Glozer",

note = "The paper was written under Sarah's former name, Sarah Singleton.; Corporate Responsibility Research Conference (CRRC), Bordeaux, France ; Conference date: 01-09-2012 Through 03-09-2012",

year = "2012",

month = sep,

day = "13",

language = "English",

pages = "1--36",

}

TY - CONF

T1 - From Monologue to Dialogue

T2 - Corporate Responsibility Research Conference (CRRC), Bordeaux, France

AU - Glozer, Sarah

N1 - The paper was written under Sarah's former name, Sarah Singleton.

PY - 2012/9/13

Y1 - 2012/9/13

N2 - Dialogue is presented as a key feature of co-creation theory within Prahalad andRamaswamy’s (2004) dominant conceptualisation. Limited theoretical exploration of dialogue has, however, eschewed empirical understanding and resulted in a functionalist conceptualisation of corporate-consumer interaction prevailing. Within Corporate Social Responsibility (CSR) research, alternative perspectives of dialogue are offered, increasingly adopting social constructionist ontologies. This conceptual paper enhances understanding of dialogical interaction in co-creation theory by exploring and expanding upon Deetz andSimpson’s (2004) three traditions of dialogue (liberal humanist, critical hermeneutic and postmodern). It maps dialogical traditions against Gond and Matten’s (2007) pluralistic framework of CSR research to provide a heuristic against which future empirical studies can be conceptually grounded.

AB - Dialogue is presented as a key feature of co-creation theory within Prahalad andRamaswamy’s (2004) dominant conceptualisation. Limited theoretical exploration of dialogue has, however, eschewed empirical understanding and resulted in a functionalist conceptualisation of corporate-consumer interaction prevailing. Within Corporate Social Responsibility (CSR) research, alternative perspectives of dialogue are offered, increasingly adopting social constructionist ontologies. This conceptual paper enhances understanding of dialogical interaction in co-creation theory by exploring and expanding upon Deetz andSimpson’s (2004) three traditions of dialogue (liberal humanist, critical hermeneutic and postmodern). It maps dialogical traditions against Gond and Matten’s (2007) pluralistic framework of CSR research to provide a heuristic against which future empirical studies can be conceptually grounded.

M3 - Paper

SP - 1

EP - 36

Y2 - 1 September 2012 through 3 September 2012

ER -

From Monologue to Dialogue: Mapping Dialogical Traditions within Co-Creation and CSR

Abstract

Conference

Bibliographical note

UN SDGs

Access to Document

Fingerprint

Cite this