| Original language | English |
|---|---|
| Pages (from-to) | 197-202 |
| Number of pages | 6 |
| Journal | Advances in Consumer Research |
| Volume | 13 |
| Issue number | 2 |
| Publication status | Published - 2005 |
Forming parasocial relationships in online communities
Brett Martin, P W Ballantine
Research output: Contribution to journal › Article