Forming parasocial relationships in online communities

Brett Martin, P W Ballantine

Research output: Contribution to journalArticle

Original languageEnglish
Pages (from-to)197-202
Number of pages6
JournalAdvances in Consumer Research
Volume13
Issue number2
Publication statusPublished - 2005

Cite this

Martin, B., & Ballantine, P. W. (2005). Forming parasocial relationships in online communities. Advances in Consumer Research, 13(2), 197-202.