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Forging meaningful consumer-brand relationships through creative merchandise offerings and innovative merchandising strategies
Anne L. Roggeveen, Dhruv Grewal, John Karsberg, Stephanie M. Noble, Jens Nordfält, Vanessa M. Patrick, Elisa Schweiger, Gonca Soysal, Annemarie Dillard, Nora Cooper, Richard Olson
Research output: Contribution to journal › Article › peer-review
7
Citations
(SciVal)