TY - JOUR
T1 - Food crisis coverage by social and traditional media
T2 - a case study of the 2008 Irish dioxin crisis
AU - Shan, Liran
AU - Regan, Aine
AU - De Brun, Aoife
AU - Barnett, Julie
AU - van der Sanden, Maarten C. A.
AU - Wall, Patrick
AU - McConnon, Aine
PY - 2014/11
Y1 - 2014/11
N2 - The world of communication has changed significantly in the last decade as a result of the evolution of social media. Food crisis managers and communicators should be cognizant of the messages presented to the public by all media channels during a crisis. Using the 2008 Irish dioxin contamination incident as an example, a quantitative content analysis was carried out to investigate the relationship between social and traditional media. Messages published in printed newspapers (n = 141), blogs and forums (n = 107), and Twitter (n = 68) were analysed to investigate sourcing practice, story topic and use of tone. Results revealed that traditional media relied on diverse offline sources in reporting a wide range of topics. In comparison, social media responded faster and diminished faster, using offline and online media news messages as the primary sources in reporting very limited topics. No significant difference was found in the presence of negative tone across media.
AB - The world of communication has changed significantly in the last decade as a result of the evolution of social media. Food crisis managers and communicators should be cognizant of the messages presented to the public by all media channels during a crisis. Using the 2008 Irish dioxin contamination incident as an example, a quantitative content analysis was carried out to investigate the relationship between social and traditional media. Messages published in printed newspapers (n = 141), blogs and forums (n = 107), and Twitter (n = 68) were analysed to investigate sourcing practice, story topic and use of tone. Results revealed that traditional media relied on diverse offline sources in reporting a wide range of topics. In comparison, social media responded faster and diminished faster, using offline and online media news messages as the primary sources in reporting very limited topics. No significant difference was found in the presence of negative tone across media.
UR - http://dx.doi.org/10.1177/0963662512472315
U2 - 10.1177/0963662512472315
DO - 10.1177/0963662512472315
M3 - Article
VL - 23
SP - 911
EP - 928
JO - Public Understanding of Science
JF - Public Understanding of Science
SN - 0963-6625
IS - 8
ER -