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Feminine-coded traits and behaviors as foundations for effective leadership

  • Zuzanna Staniszewska
  • , Martyna Śliwa
  • , Tamer Koburtay
  • , Claudia Eger
  • , Jawad Syed
  • Kozminski University
  • Copenhagen Business School
  • Lahore University of Management Sciences

Research output: Contribution to journal › Article › peer-review

Abstract

This paper addresses the persistent dominance of masculine-coded traits in conceptualizations of effective leadership and its implications for women leaders. Drawing on 35 interviews with women leaders in Poland, we show that although masculine-coded traits and behaviors continue to be viewed as necessary for effective leadership while feminine-coded traits and behaviors are frequently devalued, the latter—particularly those associated with care and caring—are central to effective leadership. By focusing on women leaders’ responses to perceptions of role incongruity, we extend the role congruity theory by re-conceptualizing incongruity as a dynamic process and by emphasizing women’s agency in managing such perceptions. We identify three mechanisms through which women leaders respond to perceptions of incongruity: developing awareness of perceptions of incongruity; placing relationships at the center of effective leadership; and redefining what counts as traits and behaviors that characterize effective leadership.

Original languageEnglish
Article number116373
Number of pages14
JournalJournal of Business Research
Volume216
Early online date26 Jun 2026
DOIs
Publication statusE-pub ahead of print - 26 Jun 2026

Data Availability Statement

The data that has been used is confidential.

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

  1. SDG 3 - Good Health and Well-being
    SDG 3 Good Health and Well-being
  2. SDG 4 - Quality Education
    SDG 4 Quality Education
  3. SDG 5 - Gender Equality
    SDG 5 Gender Equality
  4. SDG 8 - Decent Work and Economic Growth
    SDG 8 Decent Work and Economic Growth

Keywords

  • Effective leadership
  • Gender
  • Role congruity theory
  • Stereotypes
  • Women leaders

ASJC Scopus subject areas

  • Marketing

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