Abstract
This paper addresses the persistent dominance of masculine-coded traits in conceptualizations of effective leadership and its implications for women leaders. Drawing on 35 interviews with women leaders in Poland, we show that although masculine-coded traits and behaviors continue to be viewed as necessary for effective leadership while feminine-coded traits and behaviors are frequently devalued, the latter—particularly those associated with care and caring—are central to effective leadership. By focusing on women leaders’ responses to perceptions of role incongruity, we extend the role congruity theory by re-conceptualizing incongruity as a dynamic process and by emphasizing women’s agency in managing such perceptions. We identify three mechanisms through which women leaders respond to perceptions of incongruity: developing awareness of perceptions of incongruity; placing relationships at the center of effective leadership; and redefining what counts as traits and behaviors that characterize effective leadership.
| Original language | English |
|---|---|
| Article number | 116373 |
| Number of pages | 14 |
| Journal | Journal of Business Research |
| Volume | 216 |
| Early online date | 26 Jun 2026 |
| DOIs | |
| Publication status | E-pub ahead of print - 26 Jun 2026 |
Data Availability Statement
The data that has been used is confidential.UN SDGs
This output contributes to the following UN Sustainable Development Goals (SDGs)
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SDG 3 Good Health and Well-being
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SDG 4 Quality Education
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SDG 5 Gender Equality
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SDG 8 Decent Work and Economic Growth
Keywords
- Effective leadership
- Gender
- Role congruity theory
- Stereotypes
- Women leaders
ASJC Scopus subject areas
- Marketing
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