Fans' perceptions of pro-environmental sustainability initiatives in sport and triple bottom line benefits

Ricardo Roseira Cayolla; Marco Escadas; Rui Biscaia; Timothy Kellison; Joana A. Quintela; Teresa Santos

doi:10.1108/IJSMS-07-2022-0141

Fans' perceptions of pro-environmental sustainability initiatives in sport and triple bottom line benefits

Ricardo Roseira Cayolla, Marco Escadas, Rui Biscaia, Timothy Kellison, Joana A. Quintela, Teresa Santos

Research output: Contribution to journal › Article › peer-review

38 Citations (SciVal)

Abstract

Purpose: The purpose of this research is to examine fans' perceptions of pro-environmental sustainability initiatives promoted by a professional sport club and the ensuing effects on a triple bottom line (TBL) approach (i.e. fans' socially, environmentally and economically favourable behaviours).

Design/methodology/approach: Data were collected in two different steps using an online self-administered questionnaire (n1 = 1,043; n2 = 2,167) distributed to fees-paying members registered in the club's database. The analysis was carried out though structural equation modelling.

Findings: The results indicate good psychometric properties of the scale used to measure fans' perceptions of a club's pro-environmental sustainability initiatives (perceptions of pro-environmental sustainability initiatives in sports; p-PESIS). Additionally, there is a positive effect of p-PESIS on fans' social behaviours as well as on their daily environmental actions. Furthermore, p-PESIS also shows a positive effect at improving fans' economic activities towards the club.

Originality/value: Extending previous research, the authors tested a scale to measure fans' responses to pro-environmental sustainability initiatives in sport and examined their links to the TBL dimensions. Pro-environmental sustainability initiatives in sport benefit not only the club itself (by reinforcing fans' activities with the club) but also society as a whole, as it can promote fans' conscientiousness and likelihood to behave in environmentally and socially favourable ways.

Original language	English
Pages (from-to)	395-421
Number of pages	27
Journal	International Journal of Sports Marketing and Sponsorship
Volume	24
Issue number	2
Early online date	24 Jan 2023
DOIs	https://doi.org/10.1108/IJSMS-07-2022-0141
Publication status	Published - 3 Apr 2023

Funding

No funding acknowledged

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

SDG 12 Responsible Consumption and Production

Keywords

Consumer behaviour
Corporate social responsibility
Football
Marketing
Sport ecology
Stakeholder theory

ASJC Scopus subject areas

Business and International Management
Finance
Marketing

Access to Document

10.1108/IJSMS-07-2022-0141Licence: CC BY

Cite this

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title = "Fans' perceptions of pro-environmental sustainability initiatives in sport and triple bottom line benefits",

abstract = "Purpose: The purpose of this research is to examine fans' perceptions of pro-environmental sustainability initiatives promoted by a professional sport club and the ensuing effects on a triple bottom line (TBL) approach (i.e. fans' socially, environmentally and economically favourable behaviours). Design/methodology/approach: Data were collected in two different steps using an online self-administered questionnaire (n1 = 1,043; n2 = 2,167) distributed to fees-paying members registered in the club's database. The analysis was carried out though structural equation modelling. Findings: The results indicate good psychometric properties of the scale used to measure fans' perceptions of a club's pro-environmental sustainability initiatives (perceptions of pro-environmental sustainability initiatives in sports; p-PESIS). Additionally, there is a positive effect of p-PESIS on fans' social behaviours as well as on their daily environmental actions. Furthermore, p-PESIS also shows a positive effect at improving fans' economic activities towards the club. Originality/value: Extending previous research, the authors tested a scale to measure fans' responses to pro-environmental sustainability initiatives in sport and examined their links to the TBL dimensions. Pro-environmental sustainability initiatives in sport benefit not only the club itself (by reinforcing fans' activities with the club) but also society as a whole, as it can promote fans' conscientiousness and likelihood to behave in environmentally and socially favourable ways.",

keywords = "Consumer behaviour, Corporate social responsibility, Football, Marketing, Sport ecology, Stakeholder theory",

author = "Cayolla, \{Ricardo Roseira\} and Marco Escadas and Rui Biscaia and Timothy Kellison and Quintela, \{Joana A.\} and Teresa Santos",

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AU - Cayolla, Ricardo Roseira

AU - Escadas, Marco

AU - Biscaia, Rui

AU - Kellison, Timothy

AU - Quintela, Joana A.

AU - Santos, Teresa

PY - 2023/4/3

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N2 - Purpose: The purpose of this research is to examine fans' perceptions of pro-environmental sustainability initiatives promoted by a professional sport club and the ensuing effects on a triple bottom line (TBL) approach (i.e. fans' socially, environmentally and economically favourable behaviours). Design/methodology/approach: Data were collected in two different steps using an online self-administered questionnaire (n1 = 1,043; n2 = 2,167) distributed to fees-paying members registered in the club's database. The analysis was carried out though structural equation modelling. Findings: The results indicate good psychometric properties of the scale used to measure fans' perceptions of a club's pro-environmental sustainability initiatives (perceptions of pro-environmental sustainability initiatives in sports; p-PESIS). Additionally, there is a positive effect of p-PESIS on fans' social behaviours as well as on their daily environmental actions. Furthermore, p-PESIS also shows a positive effect at improving fans' economic activities towards the club. Originality/value: Extending previous research, the authors tested a scale to measure fans' responses to pro-environmental sustainability initiatives in sport and examined their links to the TBL dimensions. Pro-environmental sustainability initiatives in sport benefit not only the club itself (by reinforcing fans' activities with the club) but also society as a whole, as it can promote fans' conscientiousness and likelihood to behave in environmentally and socially favourable ways.

AB - Purpose: The purpose of this research is to examine fans' perceptions of pro-environmental sustainability initiatives promoted by a professional sport club and the ensuing effects on a triple bottom line (TBL) approach (i.e. fans' socially, environmentally and economically favourable behaviours). Design/methodology/approach: Data were collected in two different steps using an online self-administered questionnaire (n1 = 1,043; n2 = 2,167) distributed to fees-paying members registered in the club's database. The analysis was carried out though structural equation modelling. Findings: The results indicate good psychometric properties of the scale used to measure fans' perceptions of a club's pro-environmental sustainability initiatives (perceptions of pro-environmental sustainability initiatives in sports; p-PESIS). Additionally, there is a positive effect of p-PESIS on fans' social behaviours as well as on their daily environmental actions. Furthermore, p-PESIS also shows a positive effect at improving fans' economic activities towards the club. Originality/value: Extending previous research, the authors tested a scale to measure fans' responses to pro-environmental sustainability initiatives in sport and examined their links to the TBL dimensions. Pro-environmental sustainability initiatives in sport benefit not only the club itself (by reinforcing fans' activities with the club) but also society as a whole, as it can promote fans' conscientiousness and likelihood to behave in environmentally and socially favourable ways.

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KW - Corporate social responsibility

KW - Football

KW - Marketing

KW - Sport ecology

KW - Stakeholder theory

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ER -

Fans' perceptions of pro-environmental sustainability initiatives in sport and triple bottom line benefits

Abstract

Funding

UN SDGs

Keywords

ASJC Scopus subject areas

Access to Document

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