Facial appearance affects science communication

Ana I. Gheorghiu, Mitchell J. Callan, William J. Skylark

Research output: Contribution to journalArticle

14 Citations (Scopus)
28 Downloads (Pure)

Abstract

First impressions based on facial appearance predict many important social outcomes. We investigated whether such impressions also influence the communication of scientific findings to lay audiences, a process that shapes public beliefs, opinion, and policy. First, we investigated the traits that engender interest in a scientist's work, and those that create the impression of a "good scientist" who does high-quality research. Apparent competence and morality were positively related to both interest and quality judgments, whereas attractiveness boosted interest but decreased perceived quality. Next, we had members of the public choose real science news stories to read or watch and found that people were more likely to choose items that were paired with "interestinglooking" scientists, especially when selecting video-based communications. Finally, we had people read real science news items and found that the research was judged to be of higher quality when paired with researchers who look like "good scientists." Our findings offer insights into the social psychology of science, and indicate a source of bias in the dissemination of scientific findings to broader society.

Original languageEnglish
Pages (from-to)5970-5975
Number of pages6
JournalProceedings of the National Academy of Sciences of the United States of America
Volume114
Issue number23
Early online date22 May 2017
DOIs
Publication statusPublished - 6 Jun 2017

Keywords

  • Impression formation
  • Science communication
  • Social cognition

ASJC Scopus subject areas

  • General

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