Expressing Fenway: Managing and marketing heritage within the global sports marketplace

Michael T Friedman, Michael Silk

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationThe New Sport Management Reader
EditorsJohn Nauright, Steven Pope
PublisherFitness Information Technology
ISBN (Print)978-1935412014
Publication statusPublished - Sep 2009

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