Expressing Fenway: Managing and marketing heritage within the global sports marketplace

Michael T Friedman, Michael Silk

Research output: Chapter or section in a book/report/conference proceeding › Chapter or section

Original language	English
Title of host publication	The New Sport Management Reader
Editors	John Nauright, Steven Pope
Publisher	Fitness Information Technology
ISBN (Print)	978-1935412014
Publication status	Published - Sept 2009

Cite this

@inbook{ddd7dcb49cb3455aa76a4f41cbfd3ebe,

title = "Expressing Fenway: Managing and marketing heritage within the global sports marketplace",

author = "Friedman, {Michael T} and Michael Silk",

note = "Invited Chapter",

year = "2009",

month = sep,

language = "English",

isbn = "978-1935412014",

editor = "John Nauright and Steven Pope",

booktitle = "The New Sport Management Reader",

publisher = "Fitness Information Technology",

address = "USA United States",

}