Original language | English |
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Title of host publication | The New Sport Management Reader |
Editors | John Nauright, Steven Pope |
Publisher | Fitness Information Technology |
ISBN (Print) | 978-1935412014 |
Publication status | Published - Sep 2009 |
Expressing Fenway: Managing and marketing heritage within the global sports marketplace
Michael T Friedman, Michael Silk
Research output: Chapter in Book/Report/Conference proceeding › Chapter