Expressing and defining self and relationships through everyday shopping experiences

Larry D. Compeau, Kent B. Monroe, Dhruv Grewal, Kristy Reynolds

Research output: Contribution to journalArticlepeer-review

20 Citations (SciVal)


Despite a good general understanding of retail patronage behavior, knowledge related to the deeper meanings of shopping is still uncertain. Using phenomenological depth interviews, the authors of this study examine lived shopping experiences. The findings contribute to the theory on shopping by revealing that shopping helps define participants' individual selves, both the constraining self and the liberating self. Shopping also acts as a mechanism for consumers to define and negotiate their relationships with others. These findings are important because much of who consumers are and their relationships with others depend on their shopping experiences. The findings also have significant implications for the development of theory.

Original languageEnglish
Pages (from-to)1035-1042
Number of pages8
JournalJournal of Business Research
Issue number3
Early online date28 Aug 2015
Publication statusPublished - 1 Mar 2016


  • Identity
  • Phenomenology
  • Relationships
  • Self
  • Shopping

ASJC Scopus subject areas

  • Marketing


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