Co-creation can offer business benefits such as increased speed to market, increased product quality, and a reduced risk of market failure. However, co-creative design sessions can be challenging due to communication barriers between designers and non-designers that can result in misunderstandings and inhibit the efficient exchange of ideas. The potential for augmented reality-based design representations to overcome these challenges and support more effective co-creation sessions is explored through controlled experiments conducted with professional designers and end users.
|Title of host publication||DS92: Proceedings of the DESIGN 2018 15th International Design Conference|
|Editors||D. Marjanovic, M. Storga, S. Skec, N. Bojcetic, N. Pavkovic|
|Number of pages||11|
|Publication status||Published - 21 May 2018|