Abstract
Co-creation can offer business benefits such as increased speed to market, increased product quality, and a reduced risk of market failure. However, co-creative design sessions can be challenging due to communication barriers between designers and non-designers that can result in misunderstandings and inhibit the efficient exchange of ideas. The potential for augmented reality-based design representations to overcome these challenges and support more effective co-creation sessions is explored through controlled experiments conducted with professional designers and end users.
Original language | English |
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Title of host publication | DS92: Proceedings of the DESIGN 2018 15th International Design Conference |
Editors | D. Marjanovic, M. Storga, S. Skec, N. Bojcetic, N. Pavkovic |
Publisher | Design Society |
Pages | 405-416 |
Number of pages | 11 |
DOIs | |
Publication status | Published - 21 May 2018 |