Co-creation can offer business benefits such as increased speed to market, increased product quality, and a reduced risk of market failure. However, co-creative design sessions can be challenging due to communication barriers between designers and non-designers that can result in misunderstandings and inhibit the efficient exchange of ideas. The potential for augmented reality-based design representations to overcome these challenges and support more effective co-creation sessions is explored through controlled experiments conducted with professional designers and end users.
|Title of host publication||DS92: Proceedings of the DESIGN 2018 15th International Design Conference|
|Editors||D. Marjanovic, M. Storga, S. Skec, N. Bojcetic, N. Pavkovic|
|Number of pages||11|
|Publication status||Published - 21 May 2018|
O'Hare, J., Dekoninck, E., Giunta, L., Boujut, J-F., & Becattini, N. B. (2018). Exploring The Performance Of Augmented Reality Technologies In Co-Creative Sessions: Initial Results From Controlled Experiments. In D. Marjanovic, M. Storga, S. Skec, N. Bojcetic, & N. Pavkovic (Eds.), DS92: Proceedings of the DESIGN 2018 15th International Design Conference (pp. 405-416). Design Society. https://doi.org/10.21278/idc.2018.0391