Exploring the dimensions of proactivity within advertising agency—client relationships

Research output: Contribution to journal › Article › peer-review

62 Citations (SciVal)

Access to Document

@article{9b01314c7b864a159ce9d027a346b749,

title = "Exploring the dimensions of proactivity within advertising agency—client relationships",

author = "Michael Beverland and Francis Farrelly and Zeb Woodhatch",

year = "2007",

month = dec,

day = "1",

doi = "10.2753/JOA0091-3367360404",

language = "English",

volume = "36",

pages = "49--60",

journal = "Journal of Advertising",

issn = "0091-3367",

publisher = "Routledge",

number = "4",

}

TY - JOUR

T1 - Exploring the dimensions of proactivity within advertising agency—client relationships

AU - Beverland, Michael

AU - Farrelly, Francis

AU - Woodhatch, Zeb

PY - 2007/12/1

Y1 - 2007/12/1

UR - http://dx.doi.org/10.2753/JOA0091-3367360404

U2 - 10.2753/JOA0091-3367360404

DO - 10.2753/JOA0091-3367360404

M3 - Article

SN - 0091-3367

VL - 36

SP - 49

EP - 60

JO - Journal of Advertising

JF - Journal of Advertising

IS - 4

ER -