Exploring the dimensions of proactivity within advertising agency—client relationships

Michael Beverland, Francis Farrelly, Zeb Woodhatch

Research output: Contribution to journalArticlepeer-review

48 Citations (Scopus)
Original languageEnglish
Pages (from-to)49-60
JournalJournal of Advertising
Volume36
Issue number4
DOIs
Publication statusPublished - 1 Dec 2007

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