Exploring the celtic narrative in advertising: Goddess culture and the lexicon of perfumery

Lorna Stevens, Pauline Maclaran

Research output: Contribution to journalArticlepeer-review

11 Citations (SciVal)
Original languageEnglish
Pages (from-to)29-39
Number of pages11
JournalJournal of Strategic Marketing
Issue number1
Publication statusPublished - 2007

ASJC Scopus subject areas

  • Strategy and Management
  • Marketing

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