Exploring consumer responsibility for sustainable consumption

Michael Gerhard Luchs, Marcus Phipps, Timothy Hill

Research output: Contribution to journalArticlepeer-review

55 Citations (SciVal)


This article advances our understanding of sustainable consumption by focusing on the emerging concept of consumer responsibility for sustainable consumption (CRSC). Employing a recent scale of consumer’s ‘felt responsibility’ for sustainable consumption, we begin with the results of an empirical study intended to determine how CRSC relates to the established sustainable consumption attitude–behaviour gap. Guided by the insight gained from these results, we proceed with exploring a broader, multidimensional conceptualisation of CRSC by synthesising research from a variety of domains and perspectives. Our hope is that this exploration will inspire additional dialogue about the nature of CRSC, as well as enable development of a more refined scale to enable subsequent research. We believe that this, in turn, will promote future research and inform practice as our collective understanding of this important consumer construct continues to evolve.

Original languageEnglish
Pages (from-to)1449-1471
Number of pages23
JournalJournal of Marketing Management
Issue number13-14
Publication statusPublished - 2 Sept 2015


  • consumer responsibility
  • responsibility
  • sustainability
  • sustainable consumption

ASJC Scopus subject areas

  • Marketing
  • Strategy and Management


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