Exploring consumer responsibility for sustainable consumption

Michael Gerhard Luchs, Marcus Phipps, Timothy Hill

Research output: Contribution to journalArticle

  • 5 Citations

Abstract

This article advances our understanding of sustainable consumption by focusing on the emerging concept of consumer responsibility for sustainable consumption (CRSC). Employing a recent scale of consumer’s ‘felt responsibility’ for sustainable consumption, we begin with the results of an empirical study intended to determine how CRSC relates to the established sustainable consumption attitude–behaviour gap. Guided by the insight gained from these results, we proceed with exploring a broader, multidimensional conceptualisation of CRSC by synthesising research from a variety of domains and perspectives. Our hope is that this exploration will inspire additional dialogue about the nature of CRSC, as well as enable development of a more refined scale to enable subsequent research. We believe that this, in turn, will promote future research and inform practice as our collective understanding of this important consumer construct continues to evolve.

LanguageEnglish
Pages1449-1471
Number of pages23
JournalJournal of Marketing Management
Volume31
Issue number13-14
DOIs
StatusPublished - 2 Sep 2015

Fingerprint

Sustainable consumption
Consumer responsibility
Empirical study
Responsibility
Conceptualization

Keywords

  • consumer responsibility
  • responsibility
  • sustainability
  • sustainable consumption

ASJC Scopus subject areas

  • Marketing
  • Strategy and Management

Cite this

Exploring consumer responsibility for sustainable consumption. / Luchs, Michael Gerhard; Phipps, Marcus; Hill, Timothy.

In: Journal of Marketing Management, Vol. 31, No. 13-14, 02.09.2015, p. 1449-1471.

Research output: Contribution to journalArticle

Luchs, Michael Gerhard ; Phipps, Marcus ; Hill, Timothy. / Exploring consumer responsibility for sustainable consumption. In: Journal of Marketing Management. 2015 ; Vol. 31, No. 13-14. pp. 1449-1471.
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