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Exploring Consumer Responses to COVID-19: Meaning Making, Cohort Effects, and Consumer Rebound
Martin Mende, Dhruv Grewal, Abhijit Guha, Kusum Ailawadi, Anne Roggeveen, Maura L. Scott, Aric Rindfleisch, Koen Pauwels, Barbara Kahn
Research output: Contribution to journal › Article › peer-review
3
Citations
(SciVal)