Examining the problematic relationship between the marketing and operations functions

Niall Piercy

Research output: Contribution to journal › Article › peer-review

38 Citations (SciVal)

Original language	English
Pages (from-to)	173-195
Number of pages	23
Journal	Journal of Strategic Marketing
Volume	15
Issue number	May - June
DOIs	https://doi.org/10.1080/09652540701319037
Publication status	Published - 2007

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title = "Examining the problematic relationship between the marketing and operations functions",

author = "Niall Piercy",

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