Examining the problematic relationship between the marketing and operations functions

Niall Piercy

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	173-195
Number of pages	23
Journal	Journal of Strategic Marketing
Volume	15
Issue number	May - June
Publication status	Published - 2007

Cite this

@article{299069349f88490493ae78cc9974b2aa,

title = "Examining the problematic relationship between the marketing and operations functions",

author = "Niall Piercy",

year = "2007",

language = "English",

volume = "15",

pages = "173--195",

journal = "Journal of Strategic Marketing",

issn = "0965-254X",

publisher = "Routledge",

number = "May - June",

}