Evolution of brand equity: knowledge co-creation between Unilever, advertising agencies and academics, 1950-2000

Zoe Lee, Haiming Hang, Michael Beverland

Research output: Contribution to conferencePaper

Conference

ConferenceAssociation of Business Historians Conference
CountryUK United Kingdom
CityGlasgow
Period29/06/171/07/17
Internet address

Cite this

Lee, Z., Hang, H., & Beverland, M. (2017). Evolution of brand equity: knowledge co-creation between Unilever, advertising agencies and academics, 1950-2000. Paper presented at Association of Business Historians Conference, Glasgow, UK United Kingdom.

Evolution of brand equity: knowledge co-creation between Unilever, advertising agencies and academics, 1950-2000. / Lee, Zoe; Hang, Haiming; Beverland, Michael.

2017. Paper presented at Association of Business Historians Conference, Glasgow, UK United Kingdom.

Research output: Contribution to conferencePaper

Lee, Z, Hang, H & Beverland, M 2017, 'Evolution of brand equity: knowledge co-creation between Unilever, advertising agencies and academics, 1950-2000' Paper presented at Association of Business Historians Conference, Glasgow, UK United Kingdom, 29/06/17 - 1/07/17, .
Lee Z, Hang H, Beverland M. Evolution of brand equity: knowledge co-creation between Unilever, advertising agencies and academics, 1950-2000. 2017. Paper presented at Association of Business Historians Conference, Glasgow, UK United Kingdom.
Lee, Zoe ; Hang, Haiming ; Beverland, Michael. / Evolution of brand equity: knowledge co-creation between Unilever, advertising agencies and academics, 1950-2000. Paper presented at Association of Business Historians Conference, Glasgow, UK United Kingdom.
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