Evolution of brand equity: knowledge co-creation between Unilever, advertising agencies and academics, 1950-2000

Zoe Lee, Haiming Hang, Michael Beverland

Research output: Contribution to conference › Paper

Language	English
Status	Published - 30 Jun 2017
Event	Association of Business Historians Conference: The human factor in business history - Hilton Grosvenor Hotel, Glasgow, UK United Kingdom Duration: 29 Jun 2017 → 1 Jul 2017 http://www.abh-net.org/conferences.html

Conference	Association of Business Historians Conference
Country	UK United Kingdom
City	Glasgow
Period	29/06/17 → 1/07/17
Internet address	http://www.abh-net.org/conferences.html

2017. Paper presented at Association of Business Historians Conference, Glasgow, UK United Kingdom.

Research output: Contribution to conference › Paper

Lee, Z , Hang, H & Beverland, M 2017, 'Evolution of brand equity: knowledge co-creation between Unilever, advertising agencies and academics, 1950-2000' Paper presented at Association of Business Historians Conference, Glasgow, UK United Kingdom, 29/06/17 - 1/07/17, .

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