Conference
Conference | Association of Business Historians Conference |
---|---|
Country | UK United Kingdom |
City | Glasgow |
Period | 29/06/17 → 1/07/17 |
Internet address |
Cite this
Lee, Z., Hang, H., & Beverland, M. (2017). Evolution of brand equity: knowledge co-creation between Unilever, advertising agencies and academics, 1950-2000. Paper presented at Association of Business Historians Conference, Glasgow, UK United Kingdom.
Evolution of brand equity: knowledge co-creation between Unilever, advertising agencies and academics, 1950-2000. / Lee, Zoe; Hang, Haiming; Beverland, Michael.
2017. Paper presented at Association of Business Historians Conference, Glasgow, UK United Kingdom.Research output: Contribution to conference › Paper
Lee, Z, Hang, H & Beverland, M 2017, 'Evolution of brand equity: knowledge co-creation between Unilever, advertising agencies and academics, 1950-2000' Paper presented at Association of Business Historians Conference, Glasgow, UK United Kingdom, 29/06/17 - 1/07/17, .
Lee Z, Hang H, Beverland M. Evolution of brand equity: knowledge co-creation between Unilever, advertising agencies and academics, 1950-2000. 2017. Paper presented at Association of Business Historians Conference, Glasgow, UK United Kingdom.
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title = "Evolution of brand equity: knowledge co-creation between Unilever, advertising agencies and academics, 1950-2000",
author = "Zoe Lee and Haiming Hang and Michael Beverland",
year = "2017",
month = "6",
day = "30",
language = "English",
note = "Association of Business Historians Conference : The human factor in business history ; Conference date: 29-06-2017 Through 01-07-2017",
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T1 - Evolution of brand equity: knowledge co-creation between Unilever, advertising agencies and academics, 1950-2000
AU - Lee, Zoe
AU - Hang, Haiming
AU - Beverland, Michael
PY - 2017/6/30
Y1 - 2017/6/30
M3 - Paper
ER -