|Publication status||Published - 30 Jun 2017|
|Event||Association of Business Historians Conference: The human factor in business history - Hilton Grosvenor Hotel, Glasgow, UK United Kingdom|
Duration: 29 Jun 2017 → 1 Jul 2017
|Conference||Association of Business Historians Conference|
|Country||UK United Kingdom|
|Period||29/06/17 → 1/07/17|
Lee, Z., Hang, H., & Beverland, M. (2017). Evolution of brand equity: knowledge co-creation between Unilever, advertising agencies and academics, 1950-2000. Paper presented at Association of Business Historians Conference, Glasgow, UK United Kingdom.