Evolution of brand equity: knowledge co-creation between Unilever, advertising agencies and academics, 1950-2000

Zoe Lee, Haiming Hang, Michael Beverland

Research output: Contribution to conferencePaper

Original languageEnglish
Publication statusPublished - 30 Jun 2017
EventAssociation of Business Historians Conference: The human factor in business history - Hilton Grosvenor Hotel, Glasgow, UK United Kingdom
Duration: 29 Jun 20171 Jul 2017
http://www.abh-net.org/conferences.html

Conference

ConferenceAssociation of Business Historians Conference
CountryUK United Kingdom
CityGlasgow
Period29/06/171/07/17
Internet address

Cite this

Lee, Z., Hang, H., & Beverland, M. (2017). Evolution of brand equity: knowledge co-creation between Unilever, advertising agencies and academics, 1950-2000. Paper presented at Association of Business Historians Conference, Glasgow, UK United Kingdom.