Evolution of brand equity: knowledge co-creation between Unilever, advertising agencies and academics, 1950-2000

Zoe Lee, Haiming Hang, Michael Beverland

Research output: Contribution to conference › Paper

Original language	English
Publication status	Published - 30 Jun 2017
Event	Association of Business Historians Conference: The human factor in business history - Hilton Grosvenor Hotel, Glasgow, UK United Kingdom Duration: 29 Jun 2017 → 1 Jul 2017 http://www.abh-net.org/conferences.html

Conference	Association of Business Historians Conference
Country	UK United Kingdom
City	Glasgow
Period	29/06/17 → 1/07/17
Internet address	http://www.abh-net.org/conferences.html

Lee, Z., Hang, H., & Beverland, M. (2017). Evolution of brand equity: knowledge co-creation between Unilever, advertising agencies and academics, 1950-2000. Paper presented at Association of Business Historians Conference, Glasgow, UK United Kingdom.

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title = "Evolution of brand equity: knowledge co-creation between Unilever, advertising agencies and academics, 1950-2000",

author = "Zoe Lee and Haiming Hang and Michael Beverland",

year = "2017",

month = "6",

day = "30",

language = "English",

note = "Association of Business Historians Conference : The human factor in business history ; Conference date: 29-06-2017 Through 01-07-2017",

url = "http://www.abh-net.org/conferences.html",

}