Evolution of brand equity: knowledge co-creation between Unilever, advertising agencies and academics, 1950-2000

Zoe Lee, Haiming Hang, Michael Beverland

Research output: Contribution to conference › Paper

Original language	English
Publication status	Published - 30 Jun 2017
Event	Association of Business Historians Conference: The human factor in business history - Hilton Grosvenor Hotel, Glasgow, UK United Kingdom Duration: 29 Jun 2017 → 1 Jul 2017 http://www.abh-net.org/conferences.html

Conference	Association of Business Historians Conference
Country	UK United Kingdom
City	Glasgow
Period	29/06/17 → 1/07/17
Internet address	http://www.abh-net.org/conferences.html

Lee, Z., Hang, H., & Beverland, M. (2017). Evolution of brand equity: knowledge co-creation between Unilever, advertising agencies and academics, 1950-2000. Paper presented at Association of Business Historians Conference, Glasgow, UK United Kingdom.

2017. Paper presented at Association of Business Historians Conference, Glasgow, UK United Kingdom.

Research output: Contribution to conference › Paper

Lee, Z, Hang, H & Beverland, M 2017, 'Evolution of brand equity: knowledge co-creation between Unilever, advertising agencies and academics, 1950-2000', Paper presented at Association of Business Historians Conference, Glasgow, UK United Kingdom, 29/06/17 - 1/07/17.

Lee Z, Hang H, Beverland M. Evolution of brand equity: knowledge co-creation between Unilever, advertising agencies and academics, 1950-2000. 2017. Paper presented at Association of Business Historians Conference, Glasgow, UK United Kingdom.

Lee, Zoe ; Hang, Haiming ; Beverland, Michael. / Evolution of brand equity: knowledge co-creation between Unilever, advertising agencies and academics, 1950-2000. Paper presented at Association of Business Historians Conference, Glasgow, UK United Kingdom.

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