Evolution: how new multichannel thinking can deliver competitive advantage

Lindsay Bruce; Krista Bondy; Rod Street; Hugh Wilson

doi:10.1057/dddmp.2009.4

Evolution: how new multichannel thinking can deliver competitive advantage

Lindsay Bruce, Krista Bondy, Rod Street, Hugh Wilson

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Research output: Contribution to journal › Article › peer-review

7 Citations (SciVal)

Original language	English
Pages (from-to)	329-335
Number of pages	7
Journal	Journal of Direct, Data and Digital Marketing Practice
Volume	10
Issue number	4
DOIs	https://doi.org/10.1057/dddmp.2009.4
Publication status	Published - Apr 2009

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title = "Evolution: how new multichannel thinking can deliver competitive advantage",

author = "Lindsay Bruce and Krista Bondy and Rod Street and Hugh Wilson",

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AU - Bondy, Krista

AU - Street, Rod

AU - Wilson, Hugh

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Evolution: how new multichannel thinking can deliver competitive advantage

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