Evolution: how new multichannel thinking can deliver competitive advantage

Lindsay Bruce, Krista Bondy, Rod Street, Hugh Wilson

Research output: Contribution to journalArticlepeer-review

5 Citations (Scopus)
Original languageEnglish
Pages (from-to)329-335
Number of pages7
JournalJournal of Direct, Data and Digital Marketing Practice
Volume10
Issue number4
DOIs
Publication statusPublished - Apr 2009

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