Everything you always wanted to know about interpretive consumer research but were afraid to ask

Bernard Cova, Richard Elliott

Research output: Contribution to journalArticle

25 Citations (Scopus)
Original languageEnglish
Pages (from-to)121-129
Number of pages9
JournalQualitative Market Research: An International Journal
Volume11
Issue number2
DOIs
Publication statusPublished - 2008

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