| Language | English |
|---|---|
| Pages | 121-129 |
| Number of pages | 9 |
| Journal | Qualitative Market Research: An International Journal |
| Volume | 11 |
| Issue number | 2 |
| DOIs | |
| Status | Published - 2008 |
Cite this
Everything you always wanted to know about interpretive consumer research but were afraid to ask. / Cova, Bernard; Elliott, Richard.
In: Qualitative Market Research: An International Journal, Vol. 11, No. 2, 2008, p. 121-129.Research output: Contribution to journal › Article
}
TY - JOUR
T1 - Everything you always wanted to know about interpretive consumer research but were afraid to ask
AU - Cova, Bernard
AU - Elliott, Richard
PY - 2008
Y1 - 2008
UR - http://www.scopus.com/inward/record.url?scp=41949137137&partnerID=8YFLogxK
UR - http://dx.doi.org/10.1108/13522750810864396
U2 - 10.1108/13522750810864396
DO - 10.1108/13522750810864396
M3 - Article
VL - 11
SP - 121
EP - 129
JO - Qualitative Market Research: An International Journal
T2 - Qualitative Market Research: An International Journal
JF - Qualitative Market Research: An International Journal
SN - 1352-2752
IS - 2
ER -