Everything you always wanted to know about interpretive consumer research but were afraid to ask

Research output: Contribution to journal › Article

25 Citations (Scopus)

Original language	English
Pages (from-to)	121-129
Number of pages	9
Journal	Qualitative Market Research: An International Journal
Volume	11
Issue number	2
DOIs	https://doi.org/10.1108/13522750810864396
Publication status	Published - 2008

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title = "Everything you always wanted to know about interpretive consumer research but were afraid to ask",

author = "Bernard Cova and Richard Elliott",

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