| Original language | English |
|---|---|
| Pages (from-to) | 121-129 |
| Number of pages | 9 |
| Journal | Qualitative Market Research: An International Journal |
| Volume | 11 |
| Issue number | 2 |
| DOIs | |
| Publication status | Published - 2008 |
Cite this
Everything you always wanted to know about interpretive consumer research but were afraid to ask. / Cova, Bernard; Elliott, Richard.
In: Qualitative Market Research: An International Journal, Vol. 11, No. 2, 2008, p. 121-129.Research output: Contribution to journal › Article
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