Everything you always wanted to know about interpretive consumer research but were afraid to ask

Bernard Cova, Richard Elliott

Research output: Contribution to journalArticle

22 Citations (Scopus)
LanguageEnglish
Pages121-129
Number of pages9
JournalQualitative Market Research: An International Journal
Volume11
Issue number2
DOIs
StatusPublished - 2008

Cite this

@article{779251b2449d4ca4bffb388c5456c15c,
title = "Everything you always wanted to know about interpretive consumer research but were afraid to ask",
author = "Bernard Cova and Richard Elliott",
year = "2008",
doi = "10.1108/13522750810864396",
language = "English",
volume = "11",
pages = "121--129",
journal = "Qualitative Market Research: An International Journal",
issn = "1352-2752",
publisher = "Emerald Group Publishing Ltd.",
number = "2",

}

TY - JOUR

T1 - Everything you always wanted to know about interpretive consumer research but were afraid to ask

AU - Cova, Bernard

AU - Elliott, Richard

PY - 2008

Y1 - 2008

UR - http://www.scopus.com/inward/record.url?scp=41949137137&partnerID=8YFLogxK

UR - http://dx.doi.org/10.1108/13522750810864396

U2 - 10.1108/13522750810864396

DO - 10.1108/13522750810864396

M3 - Article

VL - 11

SP - 121

EP - 129

JO - Qualitative Market Research: An International Journal

T2 - Qualitative Market Research: An International Journal

JF - Qualitative Market Research: An International Journal

SN - 1352-2752

IS - 2

ER -