Abstract
Purpose: The purpose of this study is to examine the relationship between a professional sport team’s (PST) environmental sustainability initiatives and the social, environmental, and economic benefits associated with the triple bottom line (TBL).
Design/Methodology/Approach: Data were collected in two different steps using an online self-administered questionnaire (n = 1,043; n = 2,167) distributed to paid-up members registered in the PST’s database. The analysis was carried out though structural equation modelling.
Findings: The results indicate good psychometric properties of the scale used to measure environmental sustainability initiatives in sport (ESIS). Also, there is a positive effect of ESIS on fans’ social behaviours, as well as on their daily environmental actions in a daily basis. Furthermore, ESIS shows a positive effect at improving the PST’s expected economic benefits.
Originality: Environmental sustainability initiatives in sport benefit not only PSTs but also
society, making fans more conscious of environmental and social issues, while also showing the intention to continue support the PST. Extending previous research, we proposed and tested a scale (ESIS) to measure the benefits of the environmental sustainability initiatives in sport and their links to the TBL dimension.
Design/Methodology/Approach: Data were collected in two different steps using an online self-administered questionnaire (n = 1,043; n = 2,167) distributed to paid-up members registered in the PST’s database. The analysis was carried out though structural equation modelling.
Findings: The results indicate good psychometric properties of the scale used to measure environmental sustainability initiatives in sport (ESIS). Also, there is a positive effect of ESIS on fans’ social behaviours, as well as on their daily environmental actions in a daily basis. Furthermore, ESIS shows a positive effect at improving the PST’s expected economic benefits.
Originality: Environmental sustainability initiatives in sport benefit not only PSTs but also
society, making fans more conscious of environmental and social issues, while also showing the intention to continue support the PST. Extending previous research, we proposed and tested a scale (ESIS) to measure the benefits of the environmental sustainability initiatives in sport and their links to the TBL dimension.
| Original language | English |
|---|---|
| Journal | International Journal of Sports Marketing and Sponsorship |
| DOIs | |
| Publication status | Published - 24 Jan 2023 |