Emotional branding paradox

Zoe Lee, Michael Beverland

Research output: Chapter or section in a book/report/conference proceeding › Chapter in a published conference proceeding

Original language	English
Title of host publication	Global Brand Conference, Academy of Marketing
Publication status	Published - Jul 2014
Event	9th Global Brand Conference of the Academy of Marketing - University of Hertfordshire, AL10 9AB, Hatfield, UK United Kingdom Duration: 9 Apr 2014 → 11 Apr 2014

Conference	9th Global Brand Conference of the Academy of Marketing
Country/Territory	UK United Kingdom
City	Hatfield
Period	9/04/14 → 11/04/14

Cite this

@inproceedings{1240919979dc43c0b9200dbfd0e6287d,

title = "Emotional branding paradox",

author = "Zoe Lee and Michael Beverland",

year = "2014",

month = jul,

language = "English",

booktitle = "Global Brand Conference, Academy of Marketing",

note = "9th Global Brand Conference of the Academy of Marketing ; Conference date: 09-04-2014 Through 11-04-2014",

}