| Original language | English |
|---|---|
| Title of host publication | Global Brand Conference, Academy of Marketing |
| Publication status | Published - Jul 2014 |
| Event | 9th Global Brand Conference of the Academy of Marketing - University of Hertfordshire, AL10 9AB, Hatfield, UK United Kingdom Duration: 9 Apr 2014 → 11 Apr 2014 |
Conference
| Conference | 9th Global Brand Conference of the Academy of Marketing |
|---|---|
| Country | UK United Kingdom |
| City | Hatfield |
| Period | 9/04/14 → 11/04/14 |
Cite this
Lee, Z., & Beverland, M. (2014). Emotional branding paradox. In Global Brand Conference, Academy of Marketing
Emotional branding paradox. / Lee, Zoe; Beverland, Michael.
Global Brand Conference, Academy of Marketing. 2014.Research output: Chapter in Book/Report/Conference proceeding › Conference contribution
Lee, Z & Beverland, M 2014, Emotional branding paradox. in Global Brand Conference, Academy of Marketing. 9th Global Brand Conference of the Academy of Marketing, Hatfield, UK United Kingdom, 9/04/14.
Lee Z, Beverland M. Emotional branding paradox. In Global Brand Conference, Academy of Marketing. 2014
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title = "Emotional branding paradox",
author = "Zoe Lee and Michael Beverland",
year = "2014",
month = "7",
language = "English",
booktitle = "Global Brand Conference, Academy of Marketing",
}
TY - GEN
T1 - Emotional branding paradox
AU - Lee, Zoe
AU - Beverland, Michael
PY - 2014/7
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M3 - Conference contribution
BT - Global Brand Conference, Academy of Marketing
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