Emotional branding paradox

Zoe Lee, Michael Beverland

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Original languageEnglish
Title of host publicationGlobal Brand Conference, Academy of Marketing
Publication statusPublished - Jul 2014
Event9th Global Brand Conference of the Academy of Marketing - University of Hertfordshire, AL10 9AB, Hatfield, UK United Kingdom
Duration: 9 Apr 201411 Apr 2014

Conference

Conference9th Global Brand Conference of the Academy of Marketing
CountryUK United Kingdom
CityHatfield
Period9/04/1411/04/14

Cite this

Lee, Z., & Beverland, M. (2014). Emotional branding paradox. In Global Brand Conference, Academy of Marketing

Emotional branding paradox. / Lee, Zoe; Beverland, Michael.

Global Brand Conference, Academy of Marketing. 2014.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Lee, Z & Beverland, M 2014, Emotional branding paradox. in Global Brand Conference, Academy of Marketing. 9th Global Brand Conference of the Academy of Marketing, Hatfield, UK United Kingdom, 9/04/14.
Lee Z, Beverland M. Emotional branding paradox. In Global Brand Conference, Academy of Marketing. 2014
Lee, Zoe ; Beverland, Michael. / Emotional branding paradox. Global Brand Conference, Academy of Marketing. 2014.
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year = "2014",
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booktitle = "Global Brand Conference, Academy of Marketing",

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