Effort accounting: People prefer to spend hard-earned money on long-lasting purchases

Kellen Mrkva, Jesse Walker, R.A. Farrokhnia

Research output: Contribution to journal › Article › peer-review

Original language	English
Journal	Advances in Consumer Research
Publication status	Acceptance date - 21 Jun 2021

Effort Accounting Advances Consumer Research Mrkva Walker Farrokhnia.PDF
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@article{ee867d20bc3041a6a0dce016b9bd15b4,

title = "Effort accounting: People prefer to spend hard-earned money on long-lasting purchases",

author = "Kellen Mrkva and Jesse Walker and R.A. Farrokhnia",

year = "2021",

month = jun,

day = "21",

language = "English",

journal = "Advances in Consumer Research",

issn = "0098-9258",

publisher = "Sheridan Books",

}