Effort accounting: People prefer to spend hard-earned money on long-lasting purchases

Kellen Mrkva, Jesse Walker, R.A. Farrokhnia

Research output: Contribution to conference › Abstract › peer-review

Original language	English
Publication status	Acceptance date - 21 Jun 2021
Event	Association for Consumer Research 2021 - USA, Seattle, USA United States Duration: 8 Oct 2021 → 30 Oct 2021 https://www.acrwebsite.org/assets/PDFs/Proceedings/2021vol49.pdf

Conference	Association for Consumer Research 2021
Abbreviated title	ACR
Country/Territory	USA United States
City	Seattle
Period	8/10/21 → 30/10/21
Internet address	https://www.acrwebsite.org/assets/PDFs/Proceedings/2021vol49.pdf

Access to Document

@conference{ee867d20bc3041a6a0dce016b9bd15b4,

title = "Effort accounting: People prefer to spend hard-earned money on long-lasting purchases",

author = "Kellen Mrkva and Jesse Walker and R.A. Farrokhnia",

year = "2021",

month = jun,

day = "21",

language = "English",

note = "Association for Consumer Research 2021, ACR ; Conference date: 08-10-2021 Through 30-10-2021",

url = "https://www.acrwebsite.org/assets/PDFs/Proceedings/2021vol49.pdf",

}