Effects of susceptibility to normative influence and type of testimonial on attitudes toward print advertising

Brett Martin, D Wentzel, T Tomczak

Research output: Contribution to journal › Article › peer-review

70 Citations (SciVal)

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title = "Effects of susceptibility to normative influence and type of testimonial on attitudes toward print advertising",

author = "Brett Martin and D Wentzel and T Tomczak",

year = "2008",

doi = "10.2753/JOA0091-3367370103",

language = "English",

volume = "37",

pages = "29--43",

journal = "Journal of Advertising",

issn = "0091-3367",

publisher = "M.E. Sharpe Inc.",

number = "1",

}

TY - JOUR

T1 - Effects of susceptibility to normative influence and type of testimonial on attitudes toward print advertising

AU - Martin, Brett

AU - Wentzel, D

AU - Tomczak, T

PY - 2008

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UR - http://dx.doi.org/10.2753/JOA0091-3367370103

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DO - 10.2753/JOA0091-3367370103

M3 - Article

SN - 0091-3367

VL - 37

SP - 29

EP - 43

JO - Journal of Advertising

JF - Journal of Advertising

IS - 1

ER -