Effects of susceptibility to normative influence and type of testimonial on attitudes toward print advertising

Brett Martin, D Wentzel, T Tomczak

Research output: Contribution to journalArticle

54 Citations (Scopus)
Original languageEnglish
Pages (from-to)29-43
Number of pages15
JournalJournal of Advertising
Volume37
Issue number1
DOIs
Publication statusPublished - 2008

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