Abstract
Design: Analysis of monthly cross-sectional surveys using generalised additive models. Setting: England.
Participants: More than 80000 adults aged 18 years or over living in England and interviewed in the Opinions and Lifestyle Survey.
Measurements: Current smoking status, smokers' daily cigarette consumption, tobacco control gross rating points (GRPs-a measure of per capita advertising exposure combining reach and frequency), cigarette costliness, tobacco control activity, socio-demographic variables.
Findings: After adjusting for other tobacco control policies, cigarette costliness and individual characteristics, we found that a 400-point increase in tobacco control GRPs per month, equivalent to all adults in the population seeing four advertisements per month (although actual individual-level exposure varies according to TV exposure), was associated with 3% lower odds of smoking 2months later [odds ratio (OR)=0.97, 95% confidence interval (CI)=0.95, 0.999] and accounted for 13.5% of the decline in smoking prevalence seen over this period. In smokers, a 400-point increase in GRPs was associated with a 1.80% (95%CI=0.47, 3.11) reduction in average cigarette consumption in the following month and accounted for 11.2% of the total decline in consumption over the period 2002-09.
Conclusion: Government-funded tobacco control television advertising shown in England between 2002 and 2010 was associated with reductions in smoking prevalence and smokers' cigarette consumption.
| Original language | English |
|---|---|
| Pages (from-to) | 986-994 |
| Journal | Addiction |
| Volume | 109 |
| Issue number | 6 |
| Early online date | 28 Jan 2014 |
| DOIs | |
| Publication status | Published - Jun 2014 |
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Effectiveness of tobacco control television advertising in changing tobacco use in England : a population-based cross-sectional study. / Sims, Michelle; Salway, Ruth; Langley, Tessa; Lewis, Sarah; McNeill, Ann; Szatkowski, Lisa; Gilmore, Anna B.
In: Addiction, Vol. 109, No. 6, 06.2014, p. 986-994.Research output: Contribution to journal › Article
}
TY - JOUR
T1 - Effectiveness of tobacco control television advertising in changing tobacco use in England
T2 - a population-based cross-sectional study
AU - Sims, Michelle
AU - Salway, Ruth
AU - Langley, Tessa
AU - Lewis, Sarah
AU - McNeill, Ann
AU - Szatkowski, Lisa
AU - Gilmore, Anna B.
PY - 2014/6
Y1 - 2014/6
N2 - Aim: To examine whether government-funded tobacco control television advertising shown in England between 2002 and 2010 reduced adult smoking prevalence and cigarette consumption. Design: Analysis of monthly cross-sectional surveys using generalised additive models. Setting: England. Participants: More than 80000 adults aged 18 years or over living in England and interviewed in the Opinions and Lifestyle Survey. Measurements: Current smoking status, smokers' daily cigarette consumption, tobacco control gross rating points (GRPs-a measure of per capita advertising exposure combining reach and frequency), cigarette costliness, tobacco control activity, socio-demographic variables. Findings: After adjusting for other tobacco control policies, cigarette costliness and individual characteristics, we found that a 400-point increase in tobacco control GRPs per month, equivalent to all adults in the population seeing four advertisements per month (although actual individual-level exposure varies according to TV exposure), was associated with 3% lower odds of smoking 2months later [odds ratio (OR)=0.97, 95% confidence interval (CI)=0.95, 0.999] and accounted for 13.5% of the decline in smoking prevalence seen over this period. In smokers, a 400-point increase in GRPs was associated with a 1.80% (95%CI=0.47, 3.11) reduction in average cigarette consumption in the following month and accounted for 11.2% of the total decline in consumption over the period 2002-09. Conclusion: Government-funded tobacco control television advertising shown in England between 2002 and 2010 was associated with reductions in smoking prevalence and smokers' cigarette consumption.
AB - Aim: To examine whether government-funded tobacco control television advertising shown in England between 2002 and 2010 reduced adult smoking prevalence and cigarette consumption. Design: Analysis of monthly cross-sectional surveys using generalised additive models. Setting: England. Participants: More than 80000 adults aged 18 years or over living in England and interviewed in the Opinions and Lifestyle Survey. Measurements: Current smoking status, smokers' daily cigarette consumption, tobacco control gross rating points (GRPs-a measure of per capita advertising exposure combining reach and frequency), cigarette costliness, tobacco control activity, socio-demographic variables. Findings: After adjusting for other tobacco control policies, cigarette costliness and individual characteristics, we found that a 400-point increase in tobacco control GRPs per month, equivalent to all adults in the population seeing four advertisements per month (although actual individual-level exposure varies according to TV exposure), was associated with 3% lower odds of smoking 2months later [odds ratio (OR)=0.97, 95% confidence interval (CI)=0.95, 0.999] and accounted for 13.5% of the decline in smoking prevalence seen over this period. In smokers, a 400-point increase in GRPs was associated with a 1.80% (95%CI=0.47, 3.11) reduction in average cigarette consumption in the following month and accounted for 11.2% of the total decline in consumption over the period 2002-09. Conclusion: Government-funded tobacco control television advertising shown in England between 2002 and 2010 was associated with reductions in smoking prevalence and smokers' cigarette consumption.
UR - http://www.scopus.com/inward/record.url?scp=84895711621&partnerID=8YFLogxK
UR - http://dx.doi.org/10.1111/add.12501
U2 - 10.1111/add.12501
DO - 10.1111/add.12501
M3 - Article
VL - 109
SP - 986
EP - 994
JO - Addiction
JF - Addiction
SN - 0965-2140
IS - 6
ER -