Effect of Affect on Consumer Behaviour:: A Meta-Analytic Integration

Effect of Affect on Consumer Behaviour: A Meta-Analytic Integration

Nancy Puccinelli, Dhruv Grewal, Scott Motyka, Susan A. Andrzejewski, Tamar Avnet

Research output: Working paper / Preprint › Working paper

Original language	English
Publisher	Marketing Science Institute
Number of pages	25
Volume	Report No 16-114
Publication status	Published - 2018

Name	Working Paper Series 2016

This output contributes to the following UN Sustainable Development Goals (SDGs)

@techreport{10212827122a420d9ddae2f1afeda6dd,

title = "Effect of Affect on Consumer Behaviour:: A Meta-Analytic Integration",

author = "Nancy Puccinelli and Dhruv Grewal and Scott Motyka and Andrzejewski, \{Susan A.\} and Tamar Avnet",

year = "2018",

language = "English",

volume = "Report No 16-114",

series = "Working Paper Series 2016",

publisher = "Marketing Science Institute",

address = "USA United States",

type = "WorkingPaper",

institution = "Marketing Science Institute",

}

TY - UNPB

T1 - Effect of Affect on Consumer Behaviour:

T2 - A Meta-Analytic Integration

AU - Puccinelli, Nancy

AU - Grewal, Dhruv

AU - Motyka, Scott

AU - Andrzejewski, Susan A.

AU - Avnet, Tamar

PY - 2018

Y1 - 2018

M3 - Working paper

VL - Report No 16-114

T3 - Working Paper Series 2016

BT - Effect of Affect on Consumer Behaviour:

PB - Marketing Science Institute

ER -