Effect of Affect on Consumer Behaviour:: A Meta-Analytic Integration

Nancy Puccinelli, Dhruv Grewal, Scott Motyka, Susan A. Andrzejewski, Tamar Avnet

Research output: Working paper

LanguageEnglish
PublisherMarketing Science Institute
Number of pages25
VolumeReport No 16-114
StatusPublished - 2018

Publication series

NameWorking Paper Series 2016

Cite this

Puccinelli, N., Grewal, D., Motyka, S., Andrzejewski, S. A., & Avnet, T. (2018). Effect of Affect on Consumer Behaviour: A Meta-Analytic Integration. (Working Paper Series 2016). Marketing Science Institute.

Effect of Affect on Consumer Behaviour: A Meta-Analytic Integration. / Puccinelli, Nancy; Grewal, Dhruv; Motyka, Scott; Andrzejewski, Susan A.; Avnet, Tamar.

Marketing Science Institute, 2018. (Working Paper Series 2016).

Research output: Working paper

Puccinelli, N, Grewal, D, Motyka, S, Andrzejewski, SA & Avnet, T 2018 'Effect of Affect on Consumer Behaviour: A Meta-Analytic Integration' Working Paper Series 2016, Marketing Science Institute.
Puccinelli N, Grewal D, Motyka S, Andrzejewski SA, Avnet T. Effect of Affect on Consumer Behaviour: A Meta-Analytic Integration. Marketing Science Institute. 2018. (Working Paper Series 2016).
Puccinelli, Nancy ; Grewal, Dhruv ; Motyka, Scott ; Andrzejewski, Susan A. ; Avnet, Tamar. / Effect of Affect on Consumer Behaviour: A Meta-Analytic Integration. Marketing Science Institute, 2018. (Working Paper Series 2016).
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