Effect of Affect on Consumer Behaviour:: A Meta-Analytic Integration

Effect of Affect on Consumer Behaviour: A Meta-Analytic Integration

Nancy Puccinelli, Dhruv Grewal, Scott Motyka, Susan A. Andrzejewski, Tamar Avnet

Research output: Working paper / Preprint › Working paper

Original language	English
Publisher	Marketing Science Institute
Number of pages	25
Volume	Report No 16-114
Publication status	Published - 2018

Name	Working Paper Series 2016

This output contributes to the following UN Sustainable Development Goals (SDGs)

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