Effect of Affect on Consumer Behaviour: A Meta-Analytic Integration

Nancy Puccinelli, Dhruv Grewal, Scott Motyka, Susan A. Andrzejewski, Tamar Avnet

Research output: Working paper

Original languageEnglish
PublisherMarketing Science Institute
Number of pages25
VolumeReport No 16-114
Publication statusPublished - 2018

Publication series

NameWorking Paper Series 2016

Cite this

Puccinelli, N., Grewal, D., Motyka, S., Andrzejewski, S. A., & Avnet, T. (2018). Effect of Affect on Consumer Behaviour: A Meta-Analytic Integration. (Working Paper Series 2016). Marketing Science Institute.