Effect of Affect on Consumer Behaviour: A Meta-Analytic Integration

Nancy Puccinelli, Dhruv Grewal, Scott Motyka, Susan A. Andrzejewski, Tamar Avnet

Research output: Working paper

Original languageEnglish
PublisherMarketing Science Institute
Number of pages25
VolumeReport No 16-114
Publication statusPublished - 2018

Publication series

NameWorking Paper Series 2016

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